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Undoubtedly domain is one of those factor that brings traffic to your site. Domain is the name of your business, it is important that you select the best name for it, because after you register that domain you can not ask registrar to change it.
Remember domain is a factor also in Search Engine Optimization (SEO), lot of so called SEO gurus are still debating on this matter, but on my opinion and experience no question on that domain name is factor in terms of search engine optimization.
Here are some tips to consider when you’re buying a domain
1. Choice a catchy name - Try to think and look for a name that sounds familiar to your site topic or product. Because people go only to site they remember, so bottom linetry to register a domain that is easy to remember.
2. Avoid long names - According to survey most people visiting a single word site remember the url of that site on his first visit, and most people who visited 2 words site domain will only remember the site url on his 3rd visit and site with more than 2 words domain usually not remember by surfer even they go back to it 10 times.
3. TLDs - Well on my previous post, I mentioned that TLDs are not matter in terms of positioning to search engines, but it’s a matter when comes to surfers. Sad to say but most surfer prefer .com’s rather than other tld’s. But there are still exemptions… You don’t need to stick on .com if you find better name in other tlds.
4. With dash or no - Well as a surfer I prefer no dash because I feel lazy typing dash in my keyboard maybe because I still not memorized the keyboard layout lol, but that’s only me. But according SEO gurus when you’re trying to register a domain using 2 or more words they are suggesting to use dash, because domain using dash is more search engine friendly.
5. Expired Domains - Before registering a domain try to find expired domains that is related to your product or topic. Because most of those old domains have already traffic and regular cutomers plus link popularity. But register only those expired domains if they have already link popularity because there are some expired domains that was banned from search engine that is why the owner don’t bother to renew them… You can check some expired domain with link popularity and alexa ranking at edpudol.com
6. Registrar - Don’t just register domain, choose reliable registrar or else your domain may lose in a second. I suggest namecheap.com , registerfly.com , godaddy.com, and name.com
Filed under: Domains by Craig